Launch of the Sawab Center

Media Note
Office of the Spokesperson
Washington, DC
July 8, 2015

The United States and the United Arab Emirates today launched The Sawab Center,* the first-ever multinational online messaging and engagement program, in support of the Global Coalition Against Daesh. U.S. Under Secretary of State for Public Diplomacy and Public Affairs Richard Stengel and UAE Minister of State Anwar Gargash participated in the launch event in support of the millions of people in the region and around the world that oppose Daesh.

The Sawab Center will use direct online engagement to counter terrorist propaganda rapidly and effectively, including messages used to recruit foreign fighters, fundraise for illicit activities, and intimidate and terrorize local populations. The Sawab Center will increase the intensity of online debate by presenting moderate and tolerant voices from across the region and amplifying inclusive and constructive narratives.

Co-founded by the United States and the UAE, the Sawab Center will expand to welcome other partners in the 63 country Coalition and with people, organizations and businesses throughout the world to challenge Daesh’s doctrines of hate and intolerance. The Center will also engage and expand the network of people willing to speak out against the terrorist group’s propaganda, recruitment and fundraising efforts.

*The Arabic word “sawab,” means “right” or “correct” as in “the right path.”