The United States' Participation in Expo 2012 Yeosu Korea: The Living Ocean and Coast

Fact Sheet
Office of the Spokesperson
Washington, DC
October 13, 2011

The United States will participate in Expo 2012 Yeosu Korea, which will be held in the southern coastal city of Yeosu from May 12 to August 12, 2012. Joining more than 108 countries and international organizations, USA Pavilion 2012 will build on the Expo’s overall theme of “The Living Ocean and Coast,” and showcase the diversity, spirit of entrepreneurship, innovation, and commitment to sustainable development of the American people. U.S. participation in Expo 2012 Yeosu Korea demonstrates U.S. commitment to deepening our friendly ties and strengthening U.S. – Republic of Korea (ROK) relations and engagement in the Asia-Pacific region.

USA Pavilion 2012, whose design and day-to-day operation will be lead by explorer, environmentalist, and social entrepreneur Philippe Cousteau, Jr., will house a 12,000-square foot exhibit featuring the United States’ unique shoreline through displays and programming that highlight the diverse nature of America’s ocean environments and coastal communities.

Focusing on the themes of Diversity, Wonder, and Solutions, the USA Pavilion 2012 is expected to reach millions of visitors through a host of exciting technologies and storytelling. A highlight of the USA Pavilion experience for visitors will be their interactions with Student Ambassadors. In partnership with the University of Virginia, 40 college-aged American Student Ambassadors proficient in Korean will be selected to serve as representatives of the United States, engaging directly with USA Pavilion visitors and supporting the USA Pavilion operation.

USA Pavilion 2012 is a public-private partnership and funded exclusively through private donations. Corporate sponsors include: Chevron; Citi; Boeing; Corning Incorporated; Hyundai Motor America; Kia Motors America; Lockheed Martin; Samsung Electronics America, Inc.; GE; and Becton Dickinson.

For more information on the USA Pavilion 2012, go to or follow us on Twitter at

PRN: 2011/1720