October 1993 - Public Diplomacy in a Changed World


Commission Members:
Tom C. Korologos, chairman
William J. Hybl, vice chair
Walter R. Roberts
Edwin Feulner
Lewis Douglas
Pamela J. Turner

Commission Staff:
Bruce Gregory, Staff Director



This report restated the importance of public diplomacy in a changing world and restated the importance of conducting it through a single federal agency reporting to the President and receiving guidance from the State Department. The report also called for Congress and the Administration to address strategic planning, program priorities, sustained coordination, and budget cycles. It was stated that the U.S. significantly underinvests in public diplomacy compared to many other countries and that an increased budget would be a sound investment.


Diplomacy in the information age is public diplomacy. With instant global communication, what people see and hear affects immediately how governments act.

Today, governments must win the support of people in other countries, as well as their leaders, if their policies are to succeed.

Public diplomacy is essential to peaceful change and democratic reform. The U.S. has an immediate, vital stake in aiding the democratic reforms that are changing the world. If these reforms fail, the long-term costs will be enormous. If they succeed, we will live in a safer world with reduced defense burdens, expanded trade, and additional jobs for American workers.